Cercetium Solutions
Cercetium Solutions

Build a clear strategy for your business goals

One-to-one business strategy consulting for founders and business owners

Book your free 30-minute call

Business strategy consulting that gets you there

Every owner has goals. You might want to grow profitably, make the business less dependent on you, build financial stability, or do more satisfying work. You might also want a mix of these. Whatever yours are, your business is the vehicle for reaching them. Business strategy consulting helps you steer it there.

How you shape and run it decides whether you get there. Strategy is how you make those choices deliberately, rather than by default.

Together, we work out what you want to build and find what is holding you back. Then we develop a clear strategy you can act on, based on how your business works.

The aim is to focus your effort where it makes the biggest difference.

Photo of Raoul-Thomas Campian, business strategy consultant

I’m Raoul-Thomas Campian, founder of Cercetium.

You work directly with me.

 

Good analytical skills and the capacity to understand strategic points of view recommend Raoul as a great strategy consultant.

Photo of Cosmin Drăgoi, client

Cosmin Drăgoi

General Manager, Executive MBA, FINACON Romania

He is a true professional, serious, structured, and able to understand the essentials of strategy.

Photo of Călin Emilian Hinţea, client

Călin Emilian Hinţea

Professor of Strategy, Dean, Babeș-Bolyai University

He doesn’t just hand you data; he takes the time to understand your business and works with you to develop strategies that actually make sense.

Photo of Adrian Pandelescu, client

Adrian Pandelescu

Data & Corporate Financing Specialist

Let’s see if this is right for your business

I work with owners, founders and leadership teams who need to decide where the business goes next.

A free 30-minute conversation about your situation and whether this engagement fits. No obligation to proceed.

Book your free 30-minute call

What you’ll walk away with

  • Understand what’s holding you back

    Understand what is limiting progress, what lies behind it, and what needs attention first.

  • Know what needs to change and why

    A clear view of which changes matter most, the reasons for them, and what they’ll ask of you.

  • Focus your effort where it counts

    Direct your time, energy, and resources to the work that makes the biggest difference, and let go of the rest.

  • Leave with a strategy you can act on

    A strategy grounded in your business’s circumstances. You’ll know your next steps and can decide with confidence.

The result

A business shaped to deliver on your goals

A benefit that lasts beyond our work together

Become better equipped to think strategically

Working through your own business helps you understand the reasoning behind the choices, challenge assumptions and recognize when something needs reconsidering.

As a business owner, I also became more strategic in how I run the company on a daily basis.

Photo of Consuela Oprea, client

Consuela Oprea

Owner, General Accounting & Financial (G.A.FIN)

Let’s discuss your business goals

Let’s discuss what you want to achieve and whether this work can help.

Book your free 30-minute call

How we work together

Two steps to get from what’s holding you back to a strategy that moves you toward your goals.

Step 1 • Start here

Business Assessment

Starting from

€570+ VAT

Credited towards the full engagement

Understand the main challenge standing between your business and your goals, and what needs attention first.

The business assessment includes

  • A session of up to 90 minutes to understand your business, your goals and where you are now.
  • An analysis of your business as a whole, to understand what’s really holding it back.
  • Written findings identifying the main challenge and its underlying causes.
  • A prioritized roadmap showing which areas to address, why and in what order.
  • A follow-up meeting of up to 90 minutes to walk through the findings and answer your questions.
  • One round of corrections and clarifications.

Step 2 • If we agree to continue

Full Strategy Engagement

Starting from

€2,300+ VAT

Total price, including the assessment

Develop a coherent strategy to address your main challenge, and establish a realistic path towards your goals.

The full engagement includes

  • The Business Assessment.
  • Up to four further sessions, each lasting up to 90 minutes, to develop your strategy together.
  • A written strategy documenting the agreed choices, reasoning, trade-offs, requirements and remaining uncertainties.
  • A one-page summary to help you explain the direction to anyone helping you deliver it.
  • Points to monitor and when to reconsider the strategy.
  • A high-level sequence of next steps: what to do first, what follows and what depends on what.
  • One round of corrections and clarifications.
Book your free 30-minute call

Start with a conversation. We decide together whether this is right for your business.

How business strategy consulting works

The full engagement follows four stages.

  1. Stage 1 of 4

    Assess your business to find what’s holding it back

    We talk about your goals and how your business works. I study what you share to find the main problem and what causes it. Then we go over what I found together. You decide if you want to move on to the Full Strategy Engagement.

    You get: a clear view of the main problem and what causes it.

  2. Stage 2 of 4

    Develop the strategy together

    We craft a solution by keeping what works and exploring new choices to address the main challenge your business is facing. I bring structure, know-how and recommendations. You bring your business knowledge and make the choices.

    You get: a strategy that reflects your choices.

  3. Stage 3 of 4

    Check what the strategy needs

    We work out what it will take to pursue that strategy: which capabilities it needs and which assumptions it rests on. Where needed, we look for evidence behind key assumptions.

    You get: the needs and assumptions behind the strategy, made clear.

  4. Stage 4 of 4

    Write the strategy down

    We agree on the strategic choices and document them. The written strategy shows why we made each choice, what the strategy needs, and what to do next. You can use it to start the work and to guide later choices.

    You get: a written strategy you can start work from.

Results from recent engagements

Accounting firm

2.4x

revenue over three years

A full team and a tired owner who didn’t want more clients. Four changes gave her time back first. Growth followed.

Read the accounting case study →

Dental clinic

+113%

revenue over four years

After COVID, revenue collapsed. A two-phase plan: re-engage existing patients, then add services no nearby competitor offered.

Read the dental case study →

E-learning platform

+30%

revenue in its strongest year

Three co-founders, three different paths. They agreed how to decide, then narrowed to one niche.

Read the e-learning case study →

Results as reported by the clients.

See all case studies

Client experiences from previous engagements

These comments describe previous work. Some engagements also included research, implementation planning, execution support or ongoing advisory, which sit outside the core strategy-development package described.

Working with Raoul has been a blessing. He reviewed our business struggles, came up with solutions and made sure everything was implemented correctly before moving to the next step. In just over a year, our marketing segment grew to a very good profitability, while the software side made a 180 — we’re now building our first SaaS while keeping our existing customers happy.

Photo of Andrei Stoica, client

Andrei Stoica

Founder and Owner, NoMoreCoffeePlease

He created a business strategy for our brand and put together everything covering all aspects of what needs to be done to track the evolution and transform the idea into reality. His approach is very conscientious and very well documented and he is patient in answering all the questions that come up in the process.

Photo of Carmen Shut Arhire, client

Carmen Shut Arhire

General Manager, Flash Tattoos Romania

It’s rare to meet someone like Raoul — a true partner in every sense of the word… Thanks to his guidance, we now operate with a much clearer direction, more stability, and a mindset that pushes us to think like a bigger, more structured organization while keeping our essence intact.

Photo of Daniela-Elena Lixandru, client

Daniela-Elena Lixandru

Managing Partner @Pixellab

Raoul’s capability to address complex challenges and deliver tailored, impactful solutions that aligned perfectly with our specific requirements was evident throughout our collaboration. His professionalism, attention to detail, and dedication to achieving results were truly commendable.

Photo of Ivan Bogdan Cosmin, client

Ivan Bogdan Cosmin

General Secretary at the Romanian Association of Real Estate Developers

In the last couple of years, Raoul has been consulting me on business & funding aspects, while being a constant point of reference in my career development. While working together I have managed to build multiple creative businesses and to ultimately develop a marketing agency which has been growing ever since. Today my business is in a constant state of growth, from a financial and HR perspective.

Photo of Bogdan Zamfir, client

Bogdan Zamfir

Creative Director & Brand Strategist

Working with Raoul on strategic business development was an insightful and energizing experience. He helped us identify the core pillars on which a business is created, brought structure to our strategic decision-making, and guided us in analyzing our competitive landscape, our data and clients. Not only that, but he also helped with strategic advice for business development and always comes up with brilliant ideas for problems where we as a team feel stuck.

Photo of Vlad Dumitrescu, client

Vlad Dumitrescu

Illustrator & Designer @illustrescu

Working with Raoul-Thomas has been one of the most eye-opening and impactful experiences of my entrepreneurial journey. Our sessions didn’t just fine-tune my strategy, they fundamentally changed the way I think about my business and my future. He has a real ability to anticipate challenges before they show up, and he gave me a map of the terrain ahead, not just telling me what might happen but helping me truly understand it.

Photo of Andrei Raul Bota, client

Andrei Raul Bota

Business Owner, Tech Team Pro

He helped us rethink our positioning, refine our business model, and make difficult but necessary strategic decisions… He challenged assumptions, asked the right uncomfortable questions, and helped us see both risks and opportunities with more objectivity.

Photo of Andrei Nistor, client

Andrei Nistor

General Manager, Pixellab School

Practical arrangements

  • No strategy background needed

    I explain the key concepts and principles as we go. I make sure we both speak the same language.

  • Online or in person

    Sessions are online by default. In-person meetings are available in the Greater Lisbon area, or elsewhere if travel costs are covered.

    Read about business strategy consulting in Lisbon and online worldwide.

  • Flexible scheduling

    We arrange sessions around your availability.

From the blog

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Business strategy consulting questions

What happens on the free call?

We spend 30 minutes discussing your business, what you want to achieve and whether working together fits your situation. We also cover the process, price and next steps. There’s no obligation. If we go ahead, the first step is the paid Business Assessment.

How much does a business strategy consultant cost?

The Business Assessment starts from €570 + VAT, and the full strategy engagement starts from €2,300 + VAT, including the assessment. The assessment is credited towards the full engagement. Optional advisory support is €600 a month + VAT. For a fuller breakdown, read how much a business strategy consultant costs and what affects the fee.

Do I need to know what the problem is?

No. You may have a specific concern or only symptoms, such as stalled growth, falling margins or disappointing results. The assessment looks at your business as a whole to identify the main challenge and its underlying causes. You don’t need to have diagnosed it before booking a call.

How long does it take, and what preparation is needed?

I’ll tell you what information will help before we begin.

After the first assessment session, I’ll give you an expected date for the written findings. I may ask for further information to complete the analysis. We then meet again to review the findings.

The full engagement includes up to six sessions in total, including the assessment meetings, each lasting up to 90 minutes. We agree the schedule around our availability, and the overall timetable depends on how the work progresses. You don’t need any prior strategy knowledge.

Can I get support while executing the strategy?

Yes. Optional advisory support costs €600 per month plus VAT where applicable, including two 60-minute sessions per month to review progress, work through obstacles and reconsider choices where needed.

It is agreed separately, paid monthly in advance and can be cancelled before the next renewal. Implementation delivery and project management are excluded.

Start with a conversation

Let’s discuss your situation and whether this work can help.

Book your free 30-minute call