Every owner has goals. You might want to grow profitably, make the business less dependent on you, build financial stability, or do more satisfying work. You might also want a mix of these. Whatever yours are, your business is the vehicle for reaching them.
How you shape and run it decides whether you get there. Strategy is how you make those choices deliberately, rather than by default.
Together, we work out what you want to build and find what is holding you back. Then we develop a clear strategy you can act on, based on how your business works.
The aim is to focus your effort where it makes the biggest difference
I’m Raoul-Thomas Campian, founder of Cercetium.
You work directly with me.
“Good analytical skills and the capacity to understand strategic points of view recommend Raoul as a great strategy consultant.”
Cosmin Drăgoi
General Manager, Executive MBA, FINACON Romania
“He is a true professional, serious, structured, and able to understand the essentials of strategy.”
Călin Emilian Hinţea
Professor of Strategy, Dean, Babeș-Bolyai University
“He doesn’t just hand you data; he takes the time to understand your business and works with you to develop strategies that actually make sense.”
Adrian Pandelescu
Data & Corporate Financing Specialist
A free 30-minute conversation about your situation and whether this engagement fits. No obligation to proceed.
Book your free call
Know what’s really holding you back
Get past the symptoms and find the real constraint that limits your progress.
Focus your effort where it counts
Direct your time, energy, and resources to the work that makes the biggest difference, and let go of the rest.
Know what needs to change and why
A clear view of which changes matter most, the reasons for them, and what they’ll ask of you.
Leave with a strategy you can act on
A clear strategy based on your real situation. You’ll know your next steps and can decide with confidence.
Know what’s really holding you back
Get past the symptoms and find the real constraint that limits your progress.
Know what needs to change and why
A clear view of which changes matter most, the reasons for them, and what they’ll ask of you.
Focus your effort where it counts
Direct your time, energy, and resources to the work that makes the biggest difference, and let go of the rest.
Leave with a strategy you can act on
A clear strategy based on your real situation. You’ll know your next steps and can decide with confidence.
The result: a business shaped to deliver on your goals
“Thanks to his guidance, I was able to approach critical situations with clarity, calm, and a sense of preparedness that I simply wouldn’t have had otherwise.”
Andrei Bota
Business Owner, Tech Team Pro
Become better equipped to think strategically
Working through your own business helps you understand the reasoning behind the choices, challenge assumptions and recognise when something needs reconsidering.
Become better equipped to think strategically
Working through your own business helps you understand the reasoning behind the choices, challenge assumptions and recognise when something needs reconsidering.
“As a business owner, I also became more strategic in how I run the company on a daily basis.”
Consuela Oprea
Owner, General Accounting & Financial (G.A.FIN)
Let's discuss what you want to achieve and whether this work can help.
Book your free callTwo steps to get from what’s holding you back to a strategy that moves you toward your goals.
STEP 1 • START HERE
Starting from:
€570
+ VAT
Credited towards the full engagement
Understand the main challenge standing between your business and your goals, and what needs attention first.
The business assessment includes:
A session of up to 90 minutes to understand your business, your goals and where you are now.
An analysis of your business as a whole, to understand what’s really holding it back
Written findings identifying the main challenge and its underlying causes
A prioritised roadmap showing which areas to address, why and in what order
A follow-up meeting of up to 90 minutes to walk through the findings and answer your questions.
One round of corrections and clarifications.
STEP 2 • IF WE AGREE TO CONTINUE
Starting from:
€2,300
+ VAT
Total price, including the assessment
Develop the choices that address the main challenge and move your firm towards your goals.
The full engagement includes:
The Business Assessment
Up to four further sessions, each lasting up to 90 minutes, to develop your strategy together
A written strategy documenting the agreed choices, reasoning, trade-offs, requirements and remaining uncertainties.
A one-page summary to help you explain the direction to anyone helping you deliver it.
Points to monitor and when to reconsider the strategy.
A high-level sequence of next steps: what to do first, what follows and what depends on what.
One round of corrections and clarifications.
STEP 1 • START HERE
Starting from:
€570
+ VAT
Credited towards the full engagement
The business assessment includes:
STEP 2 • IF WE AGREE TO CONTINUE
Starting from:
€2,300
+ VAT
Total price, including the assessment
The full engagement includes:
The full engagement follows four stages.
1. Assess your business to find what’s holding it back
We talk about your goals and how your business works. I study what you share to find the main problem and what causes it. Then we go over what I found together. You decide if you want to move on to the Full Strategy Engagement.
3. Check what the strategy needs
We work out what it will take to pursue that strategy: which capabilities it needs and which assumptions it rests on. Where needed, we look for evidence behind key assumptions.
2. Develop the strategy together
We craft a solution by keeping what works and exploring new choices to address the main challenge your business is facing. I bring structure, know-how and recommendations. You bring your business knowledge and make the choices.
4. Write the strategy down
We make our choices final and put them in writing. The written strategy shows why we made each choice, what the strategy needs, and what to do next. You can use it to start the work and to guide later choices.
1. Assess your business to find what’s holding it back
We talk about your goals and how your business works. I study what you share to find the main problem and what causes it. Then we go over what I found together. You decide if you want to move on to the Full Strategy Engagement.
2. Develop the strategy together
We craft a solution by keeping what works and exploring new choices to address the main challenge your business is facing. I bring structure, know-how and recommendations. You bring your business knowledge and make the choices.
3. Check what the strategy needs
We work out what it will take to pursue that strategy: which capabilities it needs and which assumptions it rests on. Where needed, we look for evidence behind key assumptions.
4. Write the strategy down
We make our choices final and put them in writing. The written strategy shows why we made each choice, what the strategy needs, and what to do next. You can use it to start the work and to guide later choices.
“He helped us rethink our positioning, refine our business model, and make difficult but necessary strategic decisions… He challenged assumptions, asked the right uncomfortable questions, and helped us see both risks and opportunities with more objectivity.”
Andrei Nistor
General Manager, Pixellab School
These comments describe previous work. Some engagements also included research, implementation planning, execution support or ongoing advisory, which sit outside the core strategy-development package described.
"Working with Raoul has been a blessing. He reviewed our business struggles, came up with solutions and made sure everything was implemented correctly before moving to the next step. In just over a year, our marketing segment grew to a very good profitability, while the software side made a 180 — we're now building our first SaaS while keeping our existing customers happy."
"He created a business strategy for our brand and put together everything covering all aspects of what needs to be done to track the evolution and transform the idea into reality. His approach is very conscientious and very well documented and he is patient in answering all the questions that come up in the process."
"It's rare to meet someone like Raoul — a true partner in every sense of the word... Thanks to his guidance, we now operate with a much clearer direction, more stability, and a mindset that pushes us to think like a bigger, more structured organization while keeping our essence intact."
"Raoul's capability to address complex challenges and deliver tailored, impactful solutions that aligned perfectly with our specific requirements was evident throughout our collaboration. His professionalism, attention to detail, and dedication to achieving results were truly commendable."
"In the last couple of years, Raoul has been consulting me on business & funding aspects, while being a constant point of reference in my career development. While working together I have managed to build multiple creative businesses and to ultimately develop a marketing agency which has been growing ever since. Today my business is in a constant state of growth, from a financial and HR perspective."
"Working with Raoul on strategic business development was an insightful and energizing experience. He helped us identify the core pillars on which a business is created, brought structure to our strategic decision-making, and guided us in analyzing our competitive landscape, our data and clients. Not only that, but he also helped with strategic advice for business development and always comes up with brilliant ideas for problems where we as a team feel stuck."
Working with Raoul-Thomas has been one of the most eye-opening and impactful experiences of my entrepreneurial journey. Our sessions didn't just fine-tune my strategy, they fundamentally changed the way I think about my business and my future. He has a real ability to anticipate challenges before they show up, and he gave me a map of the terrain ahead, not just telling me what might happen but helping me truly understand it."
“Working with Raoul has been a blessing. He reviewed our business struggles, came up with solutions and made sure everything was implemented correctly before moving to the next step. In just over a year, our marketing segment grew to a very good profitability, while the software side made a 180 — we’re now building our first SaaS while keeping our existing customers happy.”
Andrei Stoica, Founder and Owner, NoMoreCoffeePlease
“He created a business strategy for our brand and put together everything covering all aspects of what needs to be done to track the evolution and transform the idea into reality. His approach is very conscientious and very well documented and he is patient in answering all the questions that come up in the process.“
Carmen Shut Arhire, General Manager, Flash Tattoos Romania
“It’s rare to meet someone like Raoul — a true partner in every sense of the word… Thanks to his guidance, we now operate with a much clearer direction, more stability, and a mindset that pushes us to think like a bigger, more structured organization while keeping our essence intact.”
Daniela-Elena Lixandru, Managing Partner @Pixellab
“Raoul’s capability to address complex challenges and deliver tailored, impactful solutions that aligned perfectly with our specific requirements was evident throughout our collaboration. His professionalism, attention to detail, and dedication to achieving results were truly commendable.”
Ivan Bogdan Cosmin – General Secretary at the Romanian Association of Real Estate Developers
“In the last couple of years, Raoul has been consulting me on business & funding aspects, while being a constant point of reference in my career development. While working together I have managed to build multiple creative businesses and to ultimately develop a marketing agency which has been growing ever since. Today my business is in a constant state of growth, from a financial and HR perspective.”
Bogdan Zamfir, Creative Director & Brand Stategist
“Working with Raoul on strategic business development was an insightful and energizing experience. He helped us identify the core pillars on which a business is created, brought structure to our strategic decision-making, and guided us in analyzing our competitive landscape, our data and clients. Not only that, but he also helped with strategic advice for business development and always comes up with brilliant ideas for problems where we as a team feel stuck.”
Vlad Dumitrescu, Illustrator & Designer @illustrescu
No strategy background needed. I explain the key concepts and principles as we go. I make sure we both speak the same language.
Online or in person. Sessions are online by default. In-person meetings are available in the Greater Lisbon area, or elsewhere if travel costs are covered.
Flexible scheduling. We arrange sessions around your availability. The number and length of sessions depend on how the work progresses. But within a limit of six sessions of up to 90 minutes each.
No strategy background needed.
I explain the key concepts and principles as we go. I make sure we both speak the same language.
Online or in person.
Sessions are online by default. In-person meetings are available in the Greater Lisbon area, or elsewhere if travel costs are covered.
Flexible scheduling.
We arrange sessions around your availability. The number and length of sessions depend on how the work progresses. But within a limit of six sessions of up to 90 minutes each.
We spend 30 minutes discussing your business, what you want to achieve and whether working together fits your situation. We also cover the process, price and next steps. There’s no obligation. If we go ahead, the first step is the paid Business Assessment.
No. You may have a specific concern or only symptoms, such as stalled growth, falling margins or disappointing results. The assessment looks at your business as a whole to identify the main challenge and its underlying causes. You don’t need to have diagnosed it before booking a call.
I’ll tell you what information will help before we begin.
After the first assessment session, I’ll give you an expected date for the written findings. I may ask for further information to complete the analysis. We then meet again to review the findings.
The full engagement includes up to six sessions in total, including the assessment meetings, each lasting up to 90 minutes. We agree the schedule around our availability, and the overall timetable depends on how the work progresses. You don’t need any prior strategy knowledge.
Yes. Optional advisory support costs €600 per month plus VAT where applicable, including two 60-minute sessions per month to review progress, work through obstacles and reconsider choices where needed.
It is agreed separately, paid monthly in advance and can be cancelled before the next renewal. Implementation delivery and project management are excluded.
Let’s discuss your situation and whether this work can help.
Book your free call
One-to-one business strategy for small service business owners.
Operated by Raoul-Thomas Campian (Trabalhador Independente) · NIF: 336419783
One-to-one business strategy development for owners of established small service businesses.
Operated by
Raoul-Thomas Campian
(Trabalhador Independente)
NIF: 336419783